Discover the meaning and history of Gorillaz’s “Feel Good Inc.” an iconic song that combines groove, social commentary, and sonic innovation.
Introduction to a Timeless Song
Gorillaz’s “Feel Good Inc.” was released in 2005 as the lead single from their album Demon Days and quickly became a symbol of alternative music in the 2000s. With its mix of alternative rock, hip hop, and electronica, the song won fans around the world, pushing the boundaries of mainstream music. But Feel Good Inc. isn’t just catchy: it’s also a sharp critique of modern society.
A Unique and Recognizable Sound
The song opens with a grotesque laugh, immediately followed by a deep, pulsating bass. This sound choice is not accidental: it serves to create a dark but irresistible atmosphere. Gorillaz, a virtual band created by Damon Albarn and Jamie Hewlett, have always played with musical genres, and “Feel Good Inc.” is one of their most balanced and compelling compositions.
The chorus, sung with a melancholic voice by 2D (voice of Damon Albarn), contrasts with the verses rapped by De La Soul, who add an energetic and chaotic touch. This sonic dualism perfectly reflects the message of the song: the contradiction between apparent happiness and the inner emptiness of consumer society.
A social critique disguised as a hit
At first glance, the title “Feel Good Inc.” suggests something positive. But behind that “feel good” hides a bitter irony. The song is in fact a denunciation of the culture of forced entertainment, homologation and media superficiality.
In the video clip, animated with Jamie Hewlett’s unmistakable style, we see the band locked in a huge tower symbolizing power and alienation, while 2D looks out at a young woman flying free on a floating island. This visual contrast reinforces the sense of emotional and social imprisonment that the lyrics refer to.
The lyrics, although cryptic, contain significant phrases such as “City’s breaking down on a camel’s back” or “Windmill, windmill for the land, turn forever hand in hand” that evoke images of decadence and lost utopia.

“Gorillaz, Brixton Academy, London (34377484273)” by Drew de F Fawkes is licensed under CC BY 2.0.
The success and legacy of the song
“Feel Good Inc.” achieved worldwide success: it entered the charts in dozens of countries, won the Grammy for Best Pop Vocal Collaboration in 2006 and is still considered one of the best songs of the 2000s. It is also one of the most iconic videos of the period, appreciated both for its aesthetics and for its symbolic content.
The song has become a milestone not only for Gorillaz but for alternative pop music as a whole, demonstrating how you can be commercial without sacrificing artistic depth.
Who are Gorillaz?
Gorillaz are a virtual music project founded in 1998 by Damon Albarn, frontman of Blur, and Jamie Hewlett, artist and co-creator of the comic book Tank Girl. The band is made up of four animated characters: 2D (vocals and keyboards), Murdoc (bass), Noodle (guitar) and Russel (drums). This fictional identity has allowed the authors to experiment without limits and tackle complex themes through music and visual storytelling.
Since their debut, Gorillaz have stood out for their ability to mix genres, collaborate with artists from all over the world and build a narrative universe unique in the music scene. “Feel Good Inc.” represents one of the highest moments of this journey, a song that manages to be both popular and deeply countercultural.
“Feel Good Inc.” is not just a song to listen to: it is a visual and conceptual experience, a reflection on our times, packaged in one of the most catchy melodies of the last decades. In a world that constantly pushes us to “feel good”, Gorillaz remind us that true freedom lies in seeing beyond the surface.